Representation Analysis

   In Tides commercial, you see a woman talking to the camera as her daughter is blissfully playing with blocks. She ironically talks about how she would rather her Tide pods not work so she could have an excuse to buy her daughter some clothes that are not "hoodies and cargo shorts." Throughout the commercial, the mother was shown to be clearly confused and uncomfortable with the fact that her daughter did not conform into traditional gender representations.

The director was able to clearly show gender stereotypes through the mother by dressing her up in lighter, traditional girl colors as well as having the rest of her house decorated in more flamboyant designs. However, the commercial challenged these stereotypes through the daughter. With the little girl wanting to dress up in baggy hoodies and playing with cars they were able to show how the young generation of children are not paying attention to gender roles and feel comfortable to express who they really are and not what the gender stereotype says they should be.

   H&M's "Close the Loop" ad has a narrator saying to wear stylistic choices that have been labeled as 'inappropriate' or 'contradictory' while a diverse group of all ethnicity's, races, ages, and genders are shown breaking those 'fashion rules.' This ad rejects outdated ethnic, racial, and gender stereotypes for clothing in a manner that is very clear for viewers by using the simple technique of a voice over and video clips on top of it.

Using a narrator made it easier to focus on what was being said, because we could not see who was talking you have to listen in more to what is being said. This helped the viewer to completely understand the message. The shots of the different models completed this piece by showing a broad group of people with different ethnicity's, genders, and races as well as showing them breaking the outdated fashion trends being narrated.