POP Genre
The pop genres typical target audience is teenagers and young adults ranging from the ages 15-24 years old. Artists like Billie Eilish use colors to brand themselves. For example, Billie has branded herself with the colors green and black and uses this color scheme heavily on her website and social media accounts. Pop artist also heavily rely on social media and collaborations with other artists as a way to further market their brand.
Jay Moon
With this in mind, my group decided to utilize color branding and decided to band our new artist, Jay Moon, with the colors purple, red, and blue. We used this color scheme throughout all of our marketing techniques and heavily amplified it in our music video as well. 
While coming up with marketing techniques we found that about 72% of instagram users are from the ages 13-17, which made instagram an great platform for us to promote our new artist and expose him to his target audience. Other social media apps like Snapchat and TikTok were also important platforms for us to take advantage of and help further promote our brand. Through Snapchat and Instagram your able to make promotional filters for people to use and help market our brand. We also wanted to utilize the new trend which lots of artists like Ariana Grande have started by making social media teasers which can be posted to promote his new music video.
For our music video it was important to us to really amplify our color scheme. However, finding the best way to do this was not an easy task. We originally wanted to use liquid paint and fill balloons with these colors. Our plan was to take these balloons and use them as an aesthetic throughout our music video. But, after a long night of testing with the balloons we found that this may not be the best route to go for our idea. From there, we had to start from scratch again, only knowing that our color scheme was very important to our brand. We eventually found a suitable solution that still gave the effect we were looking for.
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